Revolutionizing CPG: Meet David Olusegun, the Visionary Disrupting the Industry for the Greater Good

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Revolutionizing CPG: Meet David Olusegun, the Visionary Disrupting the Industry for the Greater Good

Revolutionizing CPG: Meet David Olusegun, the Visionary Disrupting the Industry for the Greater Good

In today’s competitive business landscape, earning the trust of consumers is more critical than ever. Recent studies show that a staggering 81% of consumers require a trustworthy brand or individual before making a purchase. Without a solid brand-building strategy, entrepreneurs risk losing out on a significant portion of their target audience. This is where David’s expertise comes in. With over a decade of experience in brand building in media, sports, entertainment, and the CPG space, he has played a pivotal role in the success of numerous global brands. By focusing on building a strong and trustworthy brand, entrepreneurs can set themselves apart from their competition and earn the loyalty of their target audience, ultimately leading to long-term success.

David Olusegun is the co-founder and CEO of the renowned venture builder Creative Control Ventures. The idea came to him in 2020, after exiting his label imprint with Warner Music Group, where he saw a unique opportunity to transform and shake up the CPG industry by partnering with celebrities with a large audience in thus great distribution, creating innovative products that solve consumer needs and build brilliant brand-building and story-telling to capture the hearts and minds of consumers. He’s built a team of industry experts in product development, branding, retail partnerships, logistics, and more to rival some of the biggest heavyweights in the space

As a natural go-getter, David Olusegun goes out of his way to build strong partnerships with creators, celebrities, and influencers to enable innovative and non-traditional CPG brands to reach millions of potential consumers worldwide. He has already launched numerous successful and sustainable businesses and brands all over the world that are bound to make a positive impact on customers.

David Olusegun’s academic and work history backs the impressive work he delivers in the CPG industry. He has a Master in Law degree from the University of California, specializing in Entertainment, Media, Technology Law, and Policy.

David’s career spans a range of influential roles in the entertainment, sports, and media industry, where he has worked with global brands such as Warner Music, MTV, Nickelodeon, Nike, and Sony Pictures, among others. His unique perspective and ability to drive innovation and growth have helped him build an impressive track record of success.

His illustrious career and thoughtful interventions in transforming the entertainment, creator economy, and CPG space have fetched him several honorable recognitions. He has made it to renowned lists like ‘The Top 100 African Business Leaders in the UK’, ‘Music Week’s 30 under 30’, ‘Powerful Media Future Leader’, ‘Spindle Executive’s One to Watch’, and many more.

Along with being a successful business leader, entrepreneur, and pioneer David Olusegun is a passionate mentor and one of the most sought-after speakers in the business industry.

He shares his valuable insights and visions with the upcoming and aspiring young business owners and entrepreneurs to realize businesses that are positively impactful among their clientele. This commitment to contribute to the comprehensive growth of the industry fetches him the respect and admiration of his peers and the customer community.

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Contact Person: David Olusegun
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City: London
Country: United Kingdom